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Want It Wednesday: All Things Gucci Rosso Ancora
Gucci continues to find its footing under the director of creative director Sabato De Sarno. Since his first collection made its runway debut, it was clear that a new Gucci was here, but this one offered a touch of nostalgia, as De Sarno was committed to reviving the brand’s heritage codes with a contemporary spin.
With his first collection came the introduction of the color of the season and a hue that will forever be synonymous with De Sarno’s Gucci: Gucci Rosso Ancora. Shades of Gucci Rosso Ancora appeared at that very first runway show on silhouettes like the iconic Jackie, which was reimagined with a new hook clasp and dubbed the Jackie Notte, among other new shapes.
A New House of Gucci Brand Signifier
Quickly enough, it became clear that Rosso Ancora was more than just the color of the season but a new House signifier for Gucci. Now, two years into his appointment at the House, it’s been confirmed that Rosso Ancora is here to stay. Popping up once more on the runway for Spring 2025 and again for Pre-Fall 2025, we just can’t get enough of the now-iconic hue.
From shoes and accessories to belts and, of course, bags, each new season brings an array of new pieces that ooze De Sarno’s vision. Many of them come dressed in Gucci’s distinct shade of red. Below are some of our favorite offerings of the bold hue, which offer a distinct Gucci style with the added bonus of staying power.
