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Louis Vuitton's Spring 2025 Ad Campaign Teases Its Newest Icon

January 17, 2025 2 min read

Louis Vuitton’s Spring 2025 show signaled a return to House classics, with Nicolas Ghesquière continuing to honor the brand’s storied heritage through his contemporary lens. Both the Speedy and the Neverfull made a grand return to the runway, shown in the boldest and brightest exotics. Speaking of classics, a bevy of Monogram bags paraded down the runway as well, much to the delight of Louis Vuitton collectors.

Of course, a Ghesquière collection is not complete without a bit of newness, and it’s that enticing, fresh design that takes center stage in the just-released Louis Vuitton Spring 2025 campaign starring House Ambassadors Saoirse Ronan and Lisa.

Oozing the soft, feminine power that inspired Nicolas Ghesquière’s Spring-Summer 2025 collection, the campaign is meant to portray the muses as if they were shown within a painting, mimicking the work of French conceptual artist Laurent Grasso, who was also featured in the collection.

The images feature looks from the collection, offering a further glimpse at the brand’s newest bags. The Capucines Souple sits alongside the now-iconic Side Trunk. Plus, we’re given a further look at Louis Vuitton’s latest shape, a top-handle doctor bag with a detachable strap that will be a big push this season, offered in different variations and sizes.

Get a first look at the collection below, launching later this year.