Louis Vuitton's VIA Tile Trunk: A Digital Collectible Redefining Luxury

Louis Vuitton is once again at the forefront of fashion and technology with the introduction of the VIA Tile Trunk, a groundbreaking digital asset that merges the heritage of the maison with the future of ownership. Designed under the creative direction of Nicolas Ghesquière, this marks his inaugural contribution to the brand's digital realm.

An Unprecedented Digital Journey

The VIA Tile Trunk draws inspiration from the iconic Champs-Élysées, home to Louis Vuitton's flagship store, weaving a narrative that connects the physical and virtual worlds. The mini trunk features the classic Damier pattern, a symbol instantly associated with the maison's rich history. Enthusiasts will recognize its physical counterpart from the Spring/Summer 2024 runway show.

Encased in a warm orange glow, reminiscent of its runway presentation, the VIA Tile Trunk is a transferable digital collectible that underscores Louis Vuitton's commitment to innovation while pushing the boundaries of luxury. For Ghesquière, choosing a trunk for his digital debut is a natural fit, as it encapsulates the maison's DNA—a tribute to the spirit of travel, reimagined for a new era.

Exclusivity and Accessibility

Available exclusively to VIA Tile Trunk owners, this NFT is a limited edition of just 200 units, making it a coveted item for both digital collectors and Louis Vuitton aficionados. Priced at €6,000, the claim period begins in March, and purchases can be made through Louis Vuitton using a digital wallet.

How to Acquire the VIA Tile Trunk

• Visit Louis Vuitton's official website or app.
• Connect your digital wallet.
• Secure your limited-edition NFT during the claim window in March.

Louis Vuitton VIA Tile Trunk NFT

Nicolas Ghesquière digital collectible

Louis Vuitton Damier pattern NFT

VIA Tile Trunk price and release date

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