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Louis Vuitton Expands Since 1854 Line with Blue Jacquard
Louis Vuitton has introduced a new colorway to its Since 1854 collection, a line that debuted during Paris Fashion Week in late 2020. This collection reimagines the brand's iconic monogram with a fresh perspective, weaving together Monogram flowers and the number '1854'—the year the House was founded—into a luxurious jacquard canvas. The latest addition, a striking blue hue, enhances the collection's vintage charm while offering a contemporary edge for today's fashion enthusiasts.
A Nod to the Past, A Step Forward
Longtime admirers of Louis Vuitton will recall the celebrated Denim Monogram series from the mid-2000s. The new blue jacquard draws inspiration from that era but delivers a thoroughly modern feel. It's a seamless blend of nostalgia and innovation, appealing to those who appreciate timeless design with a current twist.
Fall/Winter Campaign: A Personal Touch
The Since 1854 Bleu pieces take center stage in the brand's fall/winter campaign, worn by luminaries such as Alicia Vikander and Mona Tougaard. Creative director Nicolas Ghesquière personally captured the images, inviting close friends into his photography studio. He selected individuals whose personalities inspire him, describing them as kindred spirits. Ghesquière's deep personal connection to this collection is evident, representing a full creative commitment during a pivotal moment in the fashion industry.
Key Pieces in Blue Jacquard
The denim-inspired jacquard print adorns several iconic silhouettes, including the Dauphine, Pochette Metis, and Vanity bag. Additionally, the new 1854 Bleu is available on other beloved models such as the Speedy B, Sac Plat, and Neverfull. These pieces cater to the modern handbag lover who treasures elements of the past but desires a contemporary aesthetic.
Explore the collection and shop the latest arrivals via Louis Vuitton.
Louis Vuitton Since 1854 Blue Jacquard
Louis Vuitton blue jacquard bags
Since 1854 collection Louis Vuitton
Louis Vuitton jacquard denim
Louis Vuitton fall winter 2020 campaign
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#Neverfull
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jacquard canvas
monogram flowers
fall winter 2020
Nicolas Ghesquière
Alicia Vikander
Mona Tougaard
denim inspired
vintage style
