Gucci Towards the Sun: Summer-Ready Takes on Iconic Handbags

Summer has arrived, and Gucci is embracing the season with its latest capsule, 'Towards the Sun.' This collection reimagines the house's most cherished designs for warm-weather days, poolside lounging, and sunset beach cocktails. With light, airy fabrics and a palette of vibrant hues and soft pastels, the pieces exude a relaxed, carefree spirit that mirrors the essence of summer.

Reimagined Icons

Within the Gucci Love Parade line, 'Towards the Sun' brings patterns to the forefront. Whether you favor the iconic GG monogram or prefer a subtler aesthetic, there's a option for every style. The GG Monogram is transformed with a raffia effect, gracing silhouettes like the Diana and Marmont. For those who lean towards understated elegance, the houndstooth pattern appears on the Gucci Diana bag and the Mini Gucci Bamboo Wallet on Chain, both perfect companions for white eyelet dresses in the summer heat.

The Gucci Horsebit 1955 is also reimagined, featuring the GG motif in raffia effect, outlined with leather trim. This collection enriches the house's signature items, focusing on the archive-inspired Beloved lines, proving that these timeless designs remain relevant season after season.

Campaign and Availability

The new selection is showcased in a captivating campaign shot on the coast of Provincetown, Massachusetts, a quintessential summer destination favored by creatives and artists. The collection is now available at select pop-ups and window displays, which creatively incorporate the houndstooth print. Explore the highlights below.

Gucci Mini Diana Tote

$2,980

Gucci 1955 Horsebit Shoulder Bag

$3,200

Gucci Marmont Matelasse Tote

$2,650

Gucci Marmont Shoulder Bag

$2,450

Gucci Diana Small Tote

$3,700

Gucci Towards the Sun collection

Gucci summer handbags 2024

Gucci Diana bag raffia

Gucci Horsebit 1955 raffia

Gucci Marmont summer tote

How to authenticate a Gucci Diana bag?

What is the price of Gucci Horsebit 1955 bag?

Is Gucci Marmont bag worth it?

How to clean a raffia Gucci bag?

Does Gucci Diana bag come in houndstooth?

How to style a Gucci crossbody bag for summer?

What is the resale value of Gucci Marmont?

How to store a Gucci bamboo handle bag?

Are Gucci bags made in Italy?

What is the difference between Gucci Diana and Gucci Bamboo?

How to spot a fake Gucci Horsebit 1955?

Is the Gucci Marmont shoulder bag heavy?

How to care for a Gucci monogram bag?

What fits in a Gucci Mini Diana tote?

How to repair a Gucci bag strap?

What is the Gucci Love Parade collection?

Does Gucci have sales on handbags?

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How to ship a Gucci bag for resale?

What is the best Gucci bag for everyday use?

How to clean a Gucci canvas bag?

Is the Gucci Horsebit 1955 unisex?

How to authenticate a Gucci Marmont online?

What is the length of Gucci Diana straps?

How to remove odor from a Gucci bag?

Are Gucci bags worth the investment?

What is the size of Gucci Marmont tote?

How to protect a raffia bag from wear?

Does Gucci offer repair services for bags?

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