Gucci Debuts New Bags (and More) In Its Fall 2024 Campaign

For Fall 2024, Sabato de Sarno continues to build upon his vision at the House of Gucci, offering a touch of heritage with a modern spin. He aims to change how we dress and believes there are no more rules when it comes to fashion.

While ready-to-wear oozes a distinct edge with an innately feminine feel, bags focus on contemporary finishes with ties to Gucci’s heritage. Of course, the timeless Jackie Notte remains an essential part of the brand’s line-up, sitting alongside new bags like the Half-Moon bag and the new Gucci B bag.

New and Noteworthy

Clearly a major player this season, the relaxed, chic B bag is the star of the campaign. Standing out thanks to its oversized silhouette and distinct doublesnap hook hardware, the style is evocative of archival designs dating as far back as the 1950s.

Another newbie to the scene, the GG Milano is an extremely wearable silhouette, playing on the season’s top-handle trend, it pays tribute to the city of Milan.

The style represents change, both for the House as it enters a new chapter and for Sabato De Sarno as he embarks on his new life in Milan. The city serves as inspiration for the designer, and the GG Milano is said to embody the spirit of the city, infused with its creative energy.

Get a look at new bags and more from the Fall 2024 campaign below.