Gucci Lido: Sabato De Sarno's Seaside Escape for Summer

Since taking the helm, Gucci's Creative Director Sabato De Sarno has masterfully blended the maison's heritage with a modern edge. The result is a fresher, yet effortlessly wearable aesthetic that exudes an unmistakable chicness—making us all aspire to be part of the Gucci world.

This summer, De Sarno reimagines the essence of a Gucci summer with the introduction of the Gucci Lido collection. Designed for seaside escapes, it captures the season's spirit with a playful, contemporary twist that is as captivating as it is alluring.

A Tribute to Coastal Living

Debuting this week, the collection pays homage to the allure of coastal life, drawing inspiration from Italy's famed beaches and the iconic lidos that dot its shores. It's a celebration of carefree days under the sun, evoking a sense of wanderlust and the longing for that perfect summer day that lingers in memory.

The Campaign: Sun, Sand, and Style

Photographed by Anthony Seklaoui, the campaign showcases a range of seasonal staples. From swimwear and breezy cover-ups to accessories like sandals and bucket hats, each piece is designed for both beachside lounging and beyond.

House icons receive a summery update with vibrant raffia interpretations of the Marmont and lightweight logo totes, perfect for stowing your Gucci beach towel and more. Meanwhile, bags from De Sarno's debut collection—such as the Luce and Moon Side—are reimagined in neon pink and green, adding a bold, contemporary accent to timeless silhouettes.

Pop-Up Experiences

To celebrate the season, Gucci Lido will be showcased in a series of in-store pop-ups in coveted destinations including Capri, the Hamptons, and Saint-Tropez. Explore the collection in these exclusive settings or shop online via Gucci's official website.

Gucci Lido collection summer 2025

Sabato De Sarno Gucci summer designs

Gucci beach bags and accessories

Gucci Lido campaign and pop-ups

Gucci neon bags for summer

How can I authenticate a Gucci Lido bag?

What sizes are available for Gucci Lido bags?

Is the Gucci Lido collection limited edition?

How do I care for a raffia Gucci bag?

What is the resale value of Gucci Lido pieces?

Are Gucci Lido bags true to size?

What materials are used in Gucci Lido bags?