Dua Lipa Fronts The New Chanel 25 Bag Campaign

Right on cue and following the recent timelines of its last two big bag pushes, the 19 bag and the 22 bag, Chanel introduces its next big launch: the Chanel 25.

Commemorating Chanel’s big return to the Grand Palais last October, we got a first glimpse at the multi-pocketed, slouchy new carryall on the Spring/Summer 2025 runway. Models carried the new shape in two sizes, shown in neutral shades and pretty pastels alike.

The Chanel 25 Bag: a New House Icon

Now, Chanel is teasing us with some intel on the cool new carry, which isn’t just any runway bag but the House’s next big icon. A film premiering late last week, starring Dua Lipa, introduces the talented singer/songwriter as the face of the new Chanel 25 handbag.

An icon of a new generation of fashion lovers, the film chronicles a day in Dua Lipa’s life, traipsing around town with the Chanel 25 in tow. The film, which is inspired by the energy of music videos, captures the essence of the bag, embodying the freedom of movement and self-expression that runs through Chanel’s DNA.

The Chanel 25, which is undeniably more casual and youthful but with a sophisticated spin, revisits the House’s most emblematic codes, like diamond quilting and an interlaced chain. Multiple exterior pockets not only add a bold stylistic touch but also enhance the bag’s functionality.

The full campaign will launch in March, coinciding with the Spring 2025 collection launch which also hits stores in March 2025.