Chloé Debuts Its Fall 2024 Campaign, The First Under Chemena Kamali’s Direction

One of the most discussed collections from the Fall 2024 season was Chemena Kamali’s Chloé debut. Kamali’s Chloé is refreshingly simple in that it is inherently Chloé. The unmistakably bohemian, romantic spirit that was missing from collections of the past is back, and its return is celebrated in new campaign images that debuted last week.

Returning to Paris for a new beginning. I wanted these images to reflect the instinctive spirit and motion of the Chloé woman. She is rooted in reality and free. – Chemena Kamali

The campaign was shot in Paris, with the city’s classic architecture making the perfect backdrop for Chemena’s campaign directorial debut, a Parisian fantasy if you will. The images also showcase the debut pre-collection, which is available now in Chloé boutiques and on Chloe.com.

A Blast from the Past

The bracelet Bag, an ode to Phoebe Philo’s Chloé and a design from her Spring/Summer 2002 collection, is making its introduction. Its name comes from the round hardware acting as a handle, and this design feels very Chloé.

Defined by its soft, crescent-shaped body, the bag incorporates Chloé’s classic House codes, reinterpreting a shape from the archives to feel modern and fresh. Arriving in two sizes, small and large, shiny calfskin juxtaposes bi-color hardware, further defining the Bracelet Bag’s relaxed shape.

While its bracelet ring is the defining feature, the bag can be worn in multiple ways. The bracelet hook can be completely removed, and a crossbody strap can easily be added for daytime wear. Retail is $2,850 for the small and $3,890 for the large.

Get a look at the campaign below and shop Pre-Fall 2024 now via Chloé.